$250M+ in media managed. 500+ consumer P&Ls reviewed every year. Built for a post-AI world.
Creative is the single biggest lever for growth, and short-form video is where attention lives today. Most agencies treat creative as an afterthought. We treat it as the engine. Brand, design, and content production are in our DNA. Short-form video is central to almost all of our performance theses.
Growth doesn't live in one channel anymore. We build and manage full funnel media strategies built to drive growth on the sales channels that matter most to brands: Amazon, TikTok Shop, Direct-to-Consumer, and Retail. We operate as one integrated team managing over $250M in media across channels.
Your advertising needs to drive measurable contribution profit, revenue growth, and EBITDA. Most brands don't have real visibility into how their marketing spend drives business outcomes, and thus have difficulty confidently spending to deliver aggressive growth.
Having a fundamental understanding of media economics is essential. We equip our portfolio with measurement frameworks built to scale all sizes of mid-market and enterprise consumer businesses.
We built the agency for a post-AI world. That meant rebuilding our marketing teams from the ground up, investing in technology to give them maximum leverage.
Shadow, our AI sister company, is a universal commerce layer built for human-to-AI collaboration within consumer marketing teams. By building our human and AI teams together, we've consistently pushed the boundary of what the future of marketing teams looks like — and what they can deliver.
“Their Full Stack Market model helped us focus on efficiency and hit our EBITDA targets.”
“Their media measurement perspective entirely changed our paid performance. The way they run media just makes a lot of sense for our brands.”
“Darkroom turned our TikTok Shop into a flywheel for discovery and revenue.”
“The Darkroom team launched and turned Amazon into a revenue powerhouse for our company.”
“We loved working with Darkroom. Their team consistently brought good ideas to the table.”
“Darkroom helped us prepare for the paradigm shift in customer discovery. They deployed our first AI marketing strategy, helping us make GEO one of our new customer acquisition drivers.”
“The Darkroom team gave us killer strategies that upped our game and turned retention into a revenue powerhouse.”
“Darkroom launched the Sauz brand and website. Our brand stands out on shelves and our website stands out online. It's something everyone asks us about.”
Today, most marketers are underprepared for the tectonic shifts that are happening across the industry.
CMO tenure has been progressively decreasing to all-time lows for the past 10 years. Inflation, tariffs, and ballooning consumer credit are squeezing both brands and the people buying from them. We look at over 500 consumer marketing P&Ls annually. Margin is tight. Budget is tighter. Profit is hard to come by.
On the cost side, both supply chain and workforce have been globalized for some time; AI is readily abundant, waiting for teams to implement technology at scale. From our perspective, operating expenses for consumer businesses cannot go lower. And in fact, they very well may go up for the unassuming operator unwilling to innovate. Naturally, businesses always look to marketing spend. But there's no slack there either. CPMs continue to rise while social advertising consumption trends down since its 2022 peaks. We expect this to continue as humans desire less time on devices. Worse of all, we know most marketing teams are unsure where is best to spend their next dollar.
What we've found over the last decade is that most advertising programs are not positioned to deliver or track profit for advertisers. And so we think the next twelve to twenty-four months are crucial. The old playbooks no longer work. And yet everybody is slow to implement the changes that are essential to compete in the age of AI.
At Darkroom, we focus exclusively on commerce and the consumer marketing ecosystem. This thesis will speak to that market, but the macro trends apply broadly across other markets too. We hope this helps you understand where the puck is going and how to best position yourself for success.
We’re long overdue for a serious challenge to the status quo in advertising.
read moreDuring our onboarding, we accelerate the learning process of your business, then implement quick wins at the start of the engagement. Growth marketing is our major priority, so we will lay a roadmap for success in the first few weeks of the relationship. If you are at present risk with your business, we will not be a suitable partner for growth. Our operation is based on multi-year growth marketing strategies, and we aim to prioritize the big picture over present circumstances.
AI is woven through every stage of our creative pipeline. Shadow, our AI sister company, acts as a universal commerce layer for human-to-AI collaboration — accelerating ideation, production, and iteration so our teams ship more, faster, with measurable performance.
Contribution profit, revenue growth, and EBITDA — not vanity metrics. We equip your portfolio with measurement frameworks that tie spend to real business outcomes.
Yes. Our growth strategy practice spans omnichannel roadmaps, brand and category audits, GTM and launch planning, and media mix modeling.
We report against measurement frameworks built to scale, giving you real visibility into how marketing spend drives business outcomes.
Paid media, performance creative, TikTok Shop, Amazon, AI marketing, retention, retail media, AI design, creator programs, CRO, websites, measurement, and organic social.
Brand, design, and content production are in our DNA. Our design studio builds digital experiences end-to-end, with short-form video central to almost all of our performance theses.
Pricing is tailored to scope and channel mix. Book a call and we’ll walk you through a model built around your growth levers.
